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Risk and Crisis
Management at the former El Salvador Sheraton Hotel: Risks are very complex. The can be measured over a time
span of immediate, short and long range. In todays worldwide economic
recession; risks are normal facts and every manager has to take
advantage of each possible opportunity: Turn
crisis into opportunities. Assignment: The rebirth of the former El
Salvador Sheraton Hotel - a hotel in extreme difficulty - in the midst
of economic upheaval and political crisis during the guerrilla war in El
Salvador, 1983-1987. Assigned position: General Manager Strategy: Training and transfer of know-how on calculated risk operation Risk Management - based on real case studies as well on Rues guidebook: Facing the Volcano: The experience of a Hotelier in El Salvador (1986) Achievements: In three years the hotels prestige and economy standing regained satisfactory level, holding anew the leading position in the country. Due to the following measures: Safety and Security Programs Strategic Marketing targeting
International media segments Human Resources Personnel Management Calculated Risk Operation Management by Example and Leadership Exchange Trade Barter System Saving Programs Eberhardt H. Rues - Founder and President |